A Little Late, But This is What's New

Welcome back all!!

Sorry for the delay in the latest blog post, but we have had a lot going on here. So, to make sure this isn’t too long winded I am going to break this blog post up into a mini-series!! Is that not exciting? You get allllll of this (does body roll) for 3 parts. And without further ado

A Little Late, But This is What’s New Blog Mini Series - Part 1 of 3 in the Mini Series Blog

Okay, so where did we leave off last time, oh yes, I left you guys in the realm of charities, dresses to come and that’s it…I swear at the time it felt like my life was moving so fast, I could barely keep up.
In the time that has passed since I checked in, we have had a lot going on at Edna and in my personal life. Not to worry, I will let you in on all the gritty details on both aspects.
The biggest change I had come my way this year was I BECAME A MOMMY! Yes, I became a mommy to a beautiful kitten named Ally-Cat! loll That’s right one small step to being a mommy and a giant leap to becoming the crazy cat lady. I legit just laughed so hard at that, I’m hilarious.

Baby Ally-Cat on high alert when she was still exploring the house. Look at her little Goatee!!!

Baby Ally-Cat on high alert when she was still exploring the house. Look at her little Goatee!!!

Baby Ally-Cat, her first day home. We were not prepared, so she stayed in her box until I got home that night and we went and got her a bed. She was so tiny.

Baby Ally-Cat, her first day home. We were not prepared, so she stayed in her box until I got home that night and we went and got her a bed. She was so tiny.

Aside Ally’s arrival, we are working our asses off to bring you new and exciting stuff. We released 2 more Petite Coquette dresses (our version of the Little Black Dress aka LBD).
We introduced the rose gold trim backless dress and the strapless flounce or ruffle dress.

The backless dress is made from lightweight, stretch material with a gorgeous rose gold trim. The simplicity of the dress is what makes it an ideal Edna style. Now, the truth. This dress was a bitch to sew haha. I had skipped stitches, snagged fabric, my machine eating my fabric. I had to order 3 different kinds of walking feet for my machine before I found the correct one. It was a gong show to say the least. But as always, the things that give you the most trouble, always yield the best results.

The flounce dress. This was the easiest dress to put together and make up. I learned 2 new sewing skills, which always makes me so happy. I know everyone says “I love learning” but seriously, I love learning. However, I love learning when it applies to something I am doing at the time. I don’t know if this is coming across correctly. I love learning new skills that will better me as a designer and seamstress. I guess, I love learning new skills.

Following the production of these dresses, we had our photo-shoot. And what an amazing time. First, I found a new spot with better lighting for my shoots and my pictures…not professional, but a real step up and editing has been a breeze. Just ask Big Head.

But as always, my models were friends and coworkers. I love using people I know and showcasing them. They are such wonderful humans.

Sandeep was in the backless dress and Vanessa rocked the strapless flounce. Both girls looked stunning, in fact when we went out for dinner after the shoot, Vanessa bought the dress as we were ordering. This beautiful soul owns more Edna Apparel than anyone else…including me hahaha!! Love you, Boo.

Sandeep in the backless rose gold trim petite coquette dress.

Sandeep in the backless rose gold trim petite coquette dress.

Vanessa in a mid length, ruffle/ flounce strapless dress. Look at her kick-ass shoes!! Gorgeous. Love you, doll.

Vanessa in a mid length, ruffle/ flounce strapless dress. Look at her kick-ass shoes!! Gorgeous. Love you, doll.

Along with all of this, we launched our Fall collection and just recently our Winter collection. A year ago, I never thought I would be releasing anything, let alone a winter collection, and my design career was a bust. But, here I am and so grateful for the past year. Just taking a look back, I have learned more than I could’ve imagined.
I’ve acquired new skills in design, sewing, technique and style. I’ve gone from just basic designs to creating things that are more what I always wanted to create. I am able to bring exactly what I see in my head to life without having to alter because I don’t know how to create it. Had it not been for the past year and the time right after the fashion show, I would’ve not gotten the perspective I have now. If I had blown up starting out the gate, I could not have grown as an artist and I would be releasing the same shit or weird ass shit because of the hype cough SUPREME cough haha. Stay woke, sista. (a brick, really? Supreme pass me the name of your marketing manager!!)

Also, we’ve done some major site renos. We brightened it up by bringing the white back, but keeping our signature colour as an accent. Our home page had a whole revamp. I’m so proud of it. Big Head thank you so much for that. He spent hours trying to get the slides right. The sections correct and the coding to work.

Before I forget, we have started a mailing list and if you sign up now, you can get 15% off your order over $75. Not to mention, exclusive offers, insider details and the heads up on all our sales with pre-sale codes!! YES!! YOU GET FIRST DIBS ON ALL OUR SALES!! Sign up now, right there>>>>>>>>>>>>>>>>>>>>(I think)

Also, we have made it easier to like and follow us on Instagram and Facebook by scrolling half way down the homepage and clicking on whatever social media platform you want there. I’m a genius, I know. Actually, thank you to Cathy Heller and Amy Porterfield. If you haven’t heard of either of them, you need to look them up. Amy Porterfield gave me some amazing insight on how to help my site and marketing. Amazing woman. But let me tell you about Cathy Heller. Heller is a singer/songwriter with a podcast called “Don’t Keep Your Day Job”. This podcast is so inspiring and motivating. Her words are so encouraging and brightening. I listen to her at work and by the end of the day I am so pumped to come home and work on Edna. When you are going at this alone, for the most part, you have some dark days where you question why you do it. You love it, yes, but is it worth it? There are others doing the same the thing, why am I bothering to do it? What do I have to offer? I ask those questions almost weekly and I finally got my answer from Cathy Heller. The answer: because there’s only one me. I might be doing the same thing as someone else, but I’m the only one doing it like me.

That’s what I have to say to you. When you feel like you have imposter syndrome, just remember that bit. There’s no other you out there.

I leave you with that nugget of insight and stay tuned for part 2 of our 3-part mini -series blog Blog.